This poster is before the Arctic Monkeys became known worldwide. The poster takes the name of the band and matches the image. The colour theme is a light colours which contrasts to the darker themes associated with Indie Rock. The poster below is also from before the Arctic Monkeys were famous, the prices on the poster have dramatically changed. On the poster below the tickets are £5/£6 whereas now prices are anywhere from £25.
Both posters have a blue colour scheme and do not feature any of the band members. As the posters were produced before their career took off they may have had limited funds.
The more recent Arctic Monkey posters have Alex Turner as the front man because he has become the 'image' of the band. This picture was taking as a long angle to make him appear superior. The colour scheme is closer to the digipak I analysed previously. The title is also the same and this title has become an Arctic Monkey trademark. Like the first poster this one shows the performance dates and locations but the difference is that now they play more locations and occasionally festivals.
Web 2.0 has changed the way bands advertise. Bands websites have replaced posters because all the information required is available on their website. Fans can access news, upcoming gig dates, photos, videos, a list of all their releases, a forum for fans and a store to purchase merchandise. The colour scheme is the same as the new album but I think the theme changes as they release new albums with different colour schemes.
From analysing the different ways of advertising I have seen how bands develop during their career and the effect it has on the image of the band. I have also seen how a theme will be portrayed through all aspects of the bands resources.
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