Tracking the band throughout their career

By tracking the Arctic Monkeys career I have been able to see how their music style has developed and how they originally used their fans to gain success.

Target audience research

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Survey results:

Analysis of students work

WHAT WENT WELL:
- Close up of instruments
- Extreme close up of guitar with a narrow depth of field
- Costume: 'Indie style'
- Lighting good in majority of clip

EVEN BETTER IF:
- Lip syncing not matched up all the time
- Camera control
- Random slow motion
- Poor composition: 2 people on bench behind during performance shot
- Unclear narrative



WHAT WENT WELL:
- Editing in pace with the music
- Photobooth effect
- Non diegetic to diegetic music
- Clear narrative
- Balanced number of cuts
- Flashbacks were clear
- Instruments were synced
- Well choreographed
- Costumes match genre

EVEN BETTER IF:
- Camera control
- Framing slightly off
- Lighting hasn't been thought about
- Lip syncing



WHAT WENT WELL:
- Narrative matched lyrics: Andrew Goodwins theory
- Cutting pace goes with music towards the end
- Good location for the band
- Costume matches genre
-Variety of shots
- Good lip syncing

EVEN BETTER IF:
- Wasn't all in black and white
- Don't understand narrative
- Don't like the clip where the girl sings



WHAT WENT WELL:
- Clothing fits genre
- Location fits genre
- Experimented with green screen

EVEN BETTER IF:
- Lip syncing improved
- Used the green screen to much
- No variety of shots
- Switches performers to many times
- Narrative not very clear



WHAT WENT WELL:
- Clear flashbacks/dreams
- Narrative matches lyrics: Andrew Goodwin

EVEN BETTER IF:
- Camera control
- Performance shots were missing
- Too many effects
- Framing and lighting not thought about
- Narrative is confusing

Analysing posters/adverts

This poster is before the Arctic Monkeys became known worldwide. The poster takes the name of the band and matches the image. The colour theme is a light colours which contrasts to the darker themes associated with Indie Rock. The poster below is also from before the Arctic Monkeys were famous, the prices on the poster have dramatically changed. On the poster below the tickets are £5/£6 whereas now prices are anywhere from £25.

Both posters have a blue colour scheme and do not feature any of the band members. As the posters were produced before their career took off they may have had limited funds.

The more recent Arctic Monkey posters have Alex Turner as the front man because he has become the 'image' of the band. This picture was taking as a long angle to make him appear superior. The colour scheme is closer to the digipak I analysed previously. The title is also the same and this title has become an Arctic Monkey trademark. Like the first poster this one shows the performance dates and locations but the difference is that now they play more locations and occasionally festivals.

Web 2.0 has changed the way bands advertise. Bands websites have replaced posters because all the information required is available on their website. Fans can access news, upcoming gig dates, photos, videos, a list of all their releases, a forum for fans and a store to purchase merchandise. The colour scheme is the same as the new album but I think the theme changes as they release new albums with different colour schemes.

From analysing the different ways of advertising I have seen how bands develop during their career and the effect it has on the image of the band. I have also seen how a theme will be portrayed through all aspects of the bands resources.

What is a digipak?

Digipaks are normally made out of cardboard and can flip open like a book, or it can have three parts, so that one portion of the packaging opens to the right and one to the left, with the CD in the centre portion. Digipaks were first created by MeadWestvaco,and their product, called Digipak is trademarked. More manufacturers began to use this format making it a popular option.

Analysing a digipak