Evaluation task 4

Evaluation task 3

What have you learnt from your audience feedback?

Positives:
- Convincing performance shots (including drummer)
- Good settings
- Narrative easy to understand
- Costumes match genre
-Editing matches pace of the song
- Texts matched the lyrics: RELATES TO ANDREW GOODWIN
- Kate's character reminds people of Effy: RELATES BACK TO RESEARCH
- Love v Hate shown between the characters: RELATES TO BINARY OPPOSITIONS LEVI-STRAUSS

Negatives:
- Performance shots from different angles/perspectives: show Aidan's face.

I agree with the audience feedback. From experimenting with different performance shots throughout this process I think the drums really represented the Indie Rock genre. They were inspired by 'Brianstorm' by the Arctic Monkeys. I do agree with the negative point however I feel that after trying straight on filming my artist performed better with a different angle. The angle was inspired by 'Brianstorm' again as through the music video the majority of shots are from behind. Three of the feedbacks I received stood out as they had picked out aspects that link to theories or previous research.

LUCY: "I like that the texts matched the lyrics"
This relates to Andrew Goodwin's code and conventions theory. The visual matches the lyrics. I have applied this theory to a few areas of my music video. For example the part the part that Lucy picked out is the texts being sent between the two characters.

CAROL: Love v Hate
The idea of love v hate relates to Binary Opposites by Levi-Strauss. I can also use:
Man V Women
Lust V Ignore

BEN: Effy- Skins
Before filming I based my female character on Effy from skins. To portray this I found similar clothing to Effy and tried to develop my character in to a form of Effy. This was obviously successful as two of my audience members picked up on it.

If I made this video again I would experiment with different angles and camera positions. Although no one picked up on it I would reshoot the hallway scenes in the narrative because the lighting had a yellow tint.

Evaluation task 2

Evaluation task 1

Final music video

Final poster

Final Digipak

My didgipak is based on the Vampire Weekend digipak. I liked how they focused on the girl and didn't have the artists on it. I developed on the Vampire Weekend digipak by making my digipak completely based on the girl in the narrative.

My CD was influenced by a CD for an Arctic Monkeys digipak. I used fishnets as the main image on my CD because they are a continuing theme througout the digipak, poster and music video.